There are a lot of speakers out there and how we set ourselves apart from everyone takes a lot of gut and work. We are glad to share a few things that we do to make us distinguished.
When it comes to speaking, your product is your talent and yourself. Therefore, if you want to be the preferred and trusted keynote speaker then make sure to establish yourself as the best.
Claiming to be the best is easy, but being one is another story. In everything you do, establish yourself as a speaker. Everyone must know that you are one. However, it should not stop there.
Being known as a speaker does not mean that people will hire you all the time. It is crucial to develop an expertise then try to reach out to clients who may need your expertise on the subject. Once people start to notice you, you can start expanding your reach.
Place your own personality on all your projects. Apart from your expertise, people also look at your personality before hiring you. Develop a certain approach, which is unique.
With the number of competitors in the market, you must constantly come up with new ideas to keep you ahead of the game. With technology nowadays, many things are possible.
Back in the old days, keynote speakers get hired through word of mouth. Advertisements were only possible in newspaper clips, television and the old flyers. That means that you only have a limited market range.
However, technology has made it possible for a keynote speaker to reach out to wide array of clients from all over the globe. Use technology to promote yourself and your skills.
When it comes to creating a website, it must be as interactive as possible. Your website visitors must be entertained as well as informed when they drop by your site. Let your own personality be present on site.
Never Settle for Second Best
Mediocrity is one way of failing as keynote speaker. Once you have decided that you want to be a speaker, you must always be the best that you can be. The moment you start to settle with good enough is the moment you are gearing yourself towards failure.
Your job requires you to be dynamic and upbeat. It is a must to try outdoing your performance; otherwise, you become predictable and people start to get bored with you and start looking for something fresh.
If you only give a mediocre performance, people will start looking for someone else who is giving it his best shot. It will be a shame to have lost everything that you have worked for just because you were lazy or got bored to give it your best.
Change is inevitable. People change, things evolve and so must you. You cannot afford to think that you know everything after a few performances. You always have to find ways on how you can improve yourself.
There will always be something that has to be worked on. It could be about learning a new language or a new skill, studying a new topic and many other things.
One way to continuously improve is by learning best practices from other speakers. They could be new players on the game or experienced speakers. Find someone whose talents or approach captivates you and then study the person. Ask yourself, if what is in that person that had captured your attention. It could be how he speaks or talks about things or it could be an impeccable knowledge that has on a certain subject.
There would always be something to learn everyday. No one is wise enough to know everything.
Have the Courage to Speak up
As a keynote speaker, you must not be afraid to speak up your mind. Many people prefer an honest and truthful discussion rather than hearing what everybody else had been saying.
This does not mean though that you will say everything you want to say. It only means that you address subjects that you think are essential and beneficial to others. Have the courage to share your own opinion even if it is different from everybody else’s. Say what you want to say that you think will be beneficial in sending your message across.