SEO marketing is an investment that websites really have to spend for if they want to lead the competition and increase their profit. The question is, are you spending for an SEO service properly?
Not all promises can be trusted and not all ideal results can be achieved because like you, your direct competitors and thousands of websites more in the same niche also spend their money the best way they can for a higher search engine page ranking. The best you can do is to make sure that you get the best SEO service provider by avoiding these five red flags.
1.The company focuses on website redesigning
Website redesigning is an essential part of attraction marketing and content management. This is done to maximize the creative aspect in pulling more visitors and making your website look more professional.
However, redesigning is the least of your concern if your contents are not search engine optimized in the first place. There is also off-page optimization that you have to solve first before focusing on the website design.
What separates SEO specialists from graphic designers is their grasp of marketing that integrates creativity. If you will fail to take advantage of that, then might as well hire a freelance graphic designer and have your website undergo a makeover.
2.The company authorizes black hat SEO
Black hat SEO is the unethical practice of bypassing crawlers and search engine algorithms to trick them into giving a website a higher ranking. It is comprised of manipulative tactics that render reputation and relevance useless in gauging page rankings.Black hat SEO makes the job of SEO companies easier while all the risks fall to the website owner.
At first, it can give you results by attracting more visitors, but if your SEO service provider is smart, Google and other bigger search engines are smarter. It is just a matter of time before your black hat tricks are discovered. You can be flagged or worst, blacklisted for that.
Some black hat SEO tactics to say no to are cloaking, doorway pages, interlinking and spamming.
3.The company promises to put you on top of search engines
Nobody can guarantee a page rank because online movements and internet marketing tactics change everyday. Other websites are also pushing hard with their online marketing plans, probably better than you do. Your startup website might gain a huge boost in the SERPs, but remember that there will always be more established websites in your niche.
Nevertheless, an SEO company can guarantee increased traffic and subsequently, higher conversion rate for bigger profit. For as long as you are getting the market you need, it will still give lucrative results.
It is not impossible to reach the top, but it does not happen in an instant. It will also depend in the competition in your very specific niche. There are external factors to consider other than your own website.
4.The company wants to start from scratch
Some companies prefer to start from scratch by giving websites a major overhaul. It is easier for them to execute their SEO marketing plans if they have complete control over your contents and website structure.
However, that is only advisable for new websites and not for existing ones that already have followers and established inbound links. Relevance and reputation build up over time. By taking out your existing content in the SEO marketing plan, your relevance and reputation might also suffer, creating more problems in the future.
5.The company has your direct competitors as clients
Say no to conflict of interest. For your own security (especially if you are the smaller client), do not hire an SEO service provider that also works for your direct competitor. You cannot put too much trust.