Link building is a popular search engine optimization (SEO) technique as much of the algorithm of search engines are centered on links and link-related factors.
Links building is everything in search engine optimization but it is one of the important driving forces behind a successful internet marketing campaign.
Types of Links According To Uses
Links have many uses. Here are the top link-building types according to uses:
1. Links that generate traffic
The main goal of these links is to generate more traffic into your website. These links do not necessarily help increase your website rankings but they expose your site on pages that have higher traffic than yours. Traffic generating links come in different forms – banner ads, text links, forum posts, social mentions, blog comments, popular directories, and more.
2. SEO-related links
These links help increase your rankings in the search engine result pages or SERP. The key to doing this is to get a “dofollow” links on relevant pages using the targeted keywords as an anchor text. So, if you want to rank higher for fashion accessories, use “fashion accessories” as your anchor text.
3. Links that build your company reputation
If you want to improve your company’s overall online presence and reputation, it is best to create reputation building links. These links are not just built to your website or blog but also to your social media accounts and other affiliations. The point of these links is to bring positive information about you and your brand in the search results.
Types of Link Building Practices
There are two types of link-building practices – white hat and black hat. White hat linking uses techniques that are comply with the rules of search engines such back linking. White hat linking is the ethical way to build links and it is usually practiced by website owners who want to make a long term results.
Black hat linking on the other hand refers to the aggressive use of linking strategies that focuses only on search engines and not on real human audience. These techniques include hidden links, link farms, URL hijacking, and spamming links on social networking sites. Black hat linking techniques may yield quick and short-term results but these results do not last for a long time as these techniques can lead to Google penalties. This means that your website may be banned from search engines like Google in the long run. Black hat linking works but it is risky.
To build links that effectively raise your website ranking and traffic, here are some of the link building tips that you can use:
• Link Request
Ask another website owner to link back to your site. But, make sure that you are tapping reputable and popular sites that contain useful and valuable content that’s related to your niche.
• Social Links
Build links to your website by posting blog comments, answering questions that are related to your niche, and by posting sensible comments on forums. You can also link your website on your social media profiles such as Facebook, LinkedIn, and Twitter. Twitter allows you to put links on the Bio and Web field of your profile so make sure to take advantage of this.
There are hundreds of directories that allow you to create a link and listing for free. But, make sure to choose a reputable directory that actually helps you reach your target market.
• Guest Blogging
This link building technique has many benefits. It helps increase your website traffic and your website’s ranking in search engine result pages. But, more than that, it allows you to position yourself as an industry expert.
When writing a guest blog, make sure that your article is related to your niche. Also, take time to read other guest blogs to find out how many links you are allow to have and where to place it. Also, make sure that your article is well-written, informative, and valuable to the readers.
• Q and A Websites
You can build links on Q and A websites like Yahoo Answers, LinkedIn Answers, and Quota. This helps drive traffic to your site and helps you position yourself as an industry authority at the same time.
• Email Links
This is one of the classic and yet effective link building techniques. Simply add a link to your website on your email signature.
Hire A Link Building Expert
To reap the maximum SEO benefits from links, it is best to hire a linking expert. If you want to increase your SEO rankings and improve your company’s online presence. Our team of experts can help increase your website traffic and leads.